Models walking down the runway in designer clothes, flashing their million-dollar smiles – it’s one of the most glamorous elements of the fashion industry, and the event that brings the industry to life each season. However, those smiles wouldn’t be nearly as bright if not for the sponsors covering them with cash. Take a look at these sponsored fashion shows in Austria and try to find out who’s footing the bill!
Why sponsoring Fashion shows?
In order to ensure that their products are seen by as many people as possible, brands will often sponsor fashion shows. This can be a very costly endeavour, but it is often worth it for the publicity that the brand will receive. Some of the most expensive fashion shows to sponsor are those that take place in Austria. Due to the high cost of living in this country, it can be quite expensive to put on a fashion show here.
What Influences Most Brand Engagements?
In order to understand which brands are sponsoring fashion shows in Austria, it is important to understand a little bit about the country’s fashion industry. According to a report by Advantage Austria, the textile sector generated EUR 2.6 billion in revenue in 2021. Meanwhile, more than 100 runway shows and presentations are presented at Vienna Fashion Week each year. Don’t miss this article, Fashion Show Finances: How do fashion shows make money?
Just who funds the fashion shows?
In a country with strong ties to luxury fashion, it’s no surprise that many high-end brands sponsor fashion shows. The most popular sponsors are Louis Vuitton, Chanel, and Dior, followed by Hermes, Gucci, and Prada. While these shows are a great way to get exposure for your brand, they can be quite expensive. Fortunately, many brands are able to offset the cost by partnering with other sponsors.
Powerful Instagram Accounts, one of the major sponsors
When it comes to fashion shows, it’s no surprise that some of the most influential brands on Instagram are also some of the biggest sponsors.
Brands like Gucci, Louis Vuitton, and Chanel have all been known to foot the bill for major fashion events. And while these brands may have deep pockets, they’re not the only ones sponsoring fashion shows. In recent years, we’ve seen an influx of new sponsors, including online retailers like ASOS and Moda Operandi.
Biggest sponsors of fashion shows in Austria
Mercedes-Benz is one of the biggest sponsors of fashion shows in Austria. In 2016, they sponsored 42% of all fashion shows in the country. The company has a long history of sponsoring fashion events and has been a major player in the industry for many years. Other brands that have sponsored fashion shows in Austria include Hugo Boss, Ralph Lauren, and Tommy Hilfiger.
How Brands Use Facebook Engagement to Attract Sponsors
In recent years, social media has become one of the most powerful tools for brands to connect with their customers. And when it comes to fashion shows, it’s no different. With Facebook Live, brands can now livestream their shows to a wider audience, and engage with viewers in real-time. As a result, sponsors may be confident in a strong return on their investment given the level of engagement and reach that these shows have attracted. Wow, take a lesson from this article about The Power of Social Media Influencers.
Smart Runway Models use social media to promote events, Get more gigs
While social media can’t be ignored when it comes to fashion these days, one study found that models at sponsored fashion shows saw significantly more engagement on their posts than those who didn’t participate in a show. This could be due to the fact that people are interested in seeing what goes on behind-the-scenes of a fashion show, or because they’re curious about the brands that are sponsoring the event.
Moments of Interest and Other Info
In Austria, it is not uncommon for fashion shows to be sponsored by high-end brands. This is because these brands want to be associated with luxury and exclusivity. Some of the most popular brands that sponsor fashion shows in Austria include Chanel, Dior, and Gucci. These brands often foot the bill for the entire show, from start to finish. This includes paying for the venue, models, and other production costs.
Cheers,
Fab Community
