The stylistic research that Sara Cavazza has applied to the new Genny Fall/Winter Collection 2023–24 focuses on moments of transition and transformation of the female silhouette. In order to promote the brand’s next Fall/Winter 2023–24 collection at the fashion show that took place on February 23 in Milan as part of Milan Fashion Week, Sara Cavazza, the creative director of Genny, opted for a novel communication strategy.
The inspiration starts from the idea of exploring that subtle border that a journey to the edge of the night allows one to know. There, where noir transforms into colours that then emerge brightly to join in the optical white of Genny luminosity, the versatility and dynamism of elegance that Sara Cavazza transfers into the identity of the clothes of the new collection materialise.
Sara Cavazza’s Inspiration for Genny Fall/Winter 2023–24
Sara Cavazza for Genny Fall/Winter drew inspiration heavily from the female protagonist of the Diabolik comic strip, Eva Kant. This serves as a refined image that blends with the identity codes of the Genny Maison, adding to the elegant and sophisticated communication concept and narrating a powerful and determined woman.
The orchid is the flower of Genny’s vibrant woman, who on this occasion symbolises the allure of a luminous noir. A celebratory reference to the sparkling, mysterious, and iconic beauty of Eva Kant, which Sara Cavazza has embraced as a tribute to her story of refined freedom. Dresses, sheath dresses, suits, and jackets are instruments of an aesthetic rich in transitions, opportunities for vision, and eclecticism. They are inlaid, underlined, and geometrically composed of creative asymmetries.
There is a fusion between elements from the Genny archive and innovations that Sara Cavazza’s passion has imported as new style codes. Thus the X becomes a transparent porthole or a precious joint that outlines the body. Instead, new tools, such as the S-shaped obi belt, are designed to work with the hyper-feminine body idea. Similarly, zips are the hinge elements of a plurality of dressing opportunities.
