As Y-3 continues its global journey, the brand’s Fall/Winter 2023 Chapter 3 takes us to the vibrant and artistic city of Berlin, Germany. Building on the previous season’s exploration of Japan, this campaign captures the essence of Berlin’s unique, energetic, and prolific creative community.
The campaign, beautifully captured by local photographer Lengua and motion director Thyago Sainte, showcases an enigmatic cast of musical figures who call Berlin home. Against the backdrop of personally resonant locations, the stills, moving images, and short film offer an intimate and raw glimpse into the lives of these influential artists.
Among the mesmerising lineup are the genre-bending Nigerian-born producer, singer, and songwriter LA Timpa, the cult British musician, rapper, and producer Tricky, the eclectic DJ and experimental musician Mobile Girl, the Korean producer and DJ Tobias, also known as Why Be, the trailblazing artist, designer, and musician Bill Kouligas, and the formidable DJ duo and co-founders of Kontinuum Productions, Dimitra, and Soraya.
Y-3’s Fall/Winter 2023 Chapter 3 collection channels a new vision for sporting-inspired design, blending adidas’ innovative technology with Yohji Yamamoto’s iconic style. The result is a progressive and contemporary range of apparel, footwear, and accessories that blur the lines between sportswear and streetwear. Explore eFab Summer Edition now!
Established in 2002, Y-3 has been at the forefront of fashion sportswear, redefining the category with each collection. With twenty years of expertise, the brand’s signature style combines engineered garments and intensive performance with Yamamoto’s unparalleled elegance and strong tailoring. The Y-3 uniform of the streets is a modern testament to the harmonious blend of Japanese and German craftsmanship, intended for fashion-forward individuals across the globe.
From August 1st, the Y-3 Chapter 3 collection will be available on adidas.com/y-3, in Y-3 stores, and through select global retailers, inviting fashion enthusiasts worldwide to embrace this fusion of culture and creativity.
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