FAB L’Style

FAB L’Style is an international, fashion, art & beauty – lifestyle magazine in english based in Vienna, Austria. Ever mindful of equality, we embrace the diversity of inclusive beauty, and having a sustainable mindset.

5 Serbian Designers to Know


Over the centuries, Serbia, like all Balkan countries, have been exposed to a contrasting mix of cultures, from Byzantium and Hungarian to Ottoman and imperial Austrian. Giving the sensitivity for different cultures and appreciation of their artforms, the Serbian fashion industry is filled with highly talented designers, both in terms of craftsmanship as well as unique style and creativity. We are showing you today 5 designers that you definitely have to know. 

George Styler

The LA-based Serbian designer is known for his extravagant knitwear designs and combination of African and South-East European patterns. Both dressing celebrities such as Cara Delivigne and his success at London Fashion Week boosted Geroge Styler’s exposure.

Serbian Designer
© George Styler

Ana Ljubinkovic – Couture-like Serbian Designers

Ana Ljubinkovic made a name for herself with her couture-like creations, that she would love to see being worn on a normal day in the streets. Merging comic, retro-futuristic and couture elements together, she created a radiant style and is gaining more and more followings with her unique style, including A-listers like Lady Gaga.

Serbian Designer
© Ana Ljubinkovic

JOVÅN – Classic High-end Menswear Serbian Designer

Jovan Stevanovic created with his eponymous label JOVÅN a name, that stands for classic high-end menswear combined with subcultural elements. After graduating in Fashion Design in Florence, Stevanovic moved to Miland where he created his brand and is among the new wave of young designers, that lift the Milanese fashion scene back into its grand position.


Ivana Pilja – Serbian Avant-garde fashion

Representing moving sculptures, Belgrade-based Serbian designer Ivana Pilja proofs that fashion itself is a standalone art form. Recognized for her work on international fashion weeks like Dubai and London and featured in books like “Fast Forward Fashion”, the label Ivana Pilja is becoming a symbol of avant-garde fashion around the globe.

Serbian Designer
© Ivana Pilja

Marko Mitanovski

The London-based designer Marko Mitanovski was soon recognized for his impeccable work, for example when he participated at “Ones to watch” at London Fashion Week or the screenings of his short film at several film festivals. He is known for sculptural and theatrical form, detailed construction and precise geometry. Mainly his Macbeth collection from 2009 paved his way as the designer, that interprets classic themes into an extravagent style.

© Marko Mitanovski

Find more of our 5 favourite designers here.

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“To be reborn as an adult is very difficult.” – Domanof

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“I never saw myself as a ‘head of something.'” – Susanne Hoffmann and Vienna’s Success Ladies

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